Genesis of KSEPL started when 3 founders met at an IIM Ahmedabad event on food adulteration, way back in 2017. Mail-exchanges and continuous brainstorming sessions started on a voluntary basis since then, on how to solve this problem. The core problem of addressing contamination, adulteration and doing sustainable farmgate level sourcing was the backbone of KSEPL formation. Deep-dive study, followed by stakeholder consultations (such as farmers, aggregators processing companies, warehousing, quality inspections agencies and transporters) was done over a period of 3 years.
Post deep-dive and attending conferences, stakeholder meetings, field visits, talking to farmers, consumers (200+ stakeholder consultations),
One of the key issues we identified was, EMA. Economically motivated adulteration (EMA) is the intentional adulteration of a food for financial advantage. Also known as food fraud, it is an emerging international issue that includes adulteration, deliberate and intentional substitution, dilution, simulation, tampering, counterfeiting, or misrepresentation of food, food ingredients, or food packaging; or false or misleading statements made about a product for economic gain.
Also, regular field level visits also gave inputs about lack of knowledge about GAP, MRL, IPM and Organic Cultivation Methods, Post-harvest Management, Lack of awareness of Safe Storage Practices.
Plant level visits also highlighted issues like lack of awareness of Standards like HACCP, absence of inhouse lab setup, hygiene etc.
Other key issues which were identified which KSEPL is working towards addressing the same through its farm level, processing level and distribution level interventions:
- Pesticides Residues risk and management
- Identification and removal of harmful contaminants (especially microbiological contaminants), in the supply chain
- Aflatoxin risk mitigation & framework
- Development of framework for traceability and implementation
- Product Innovation with high focus on value added products
- End-to-end traceability of product to end customer (barcode based scanning to know the pesticide residue, harmful effects, farmer, farm etc..)
- IPM and Organic Product
- Value added Innovative product catering to Nutraceutical Industry and Pharmaceutical Industry. We are focussed on entering the nutraceutical industry in next 2 years.
- Advanced technology innovation
- Sales distribution (Off-take, delivery, turn-around-time of delivery) to be through complete tech with adoption of Artificial Intelligence to target and understand proper sales fulfilment
- Pre-Harvest & post-harvest knowledge dissemination and up-skilling of farmers through proper technological input (soil testing, machinery, etc..)
- c) Logistics Innovation
- Warehousing innovation to reduce wastage – Tech-based warehousing for tracking of product, its life cycle
- Cold and temperature-controlled container logistics for export – Work with logistics players such as Maersk, DP World for developing temperature-controlled logistics solution for turmeric
- Quality Innovation
- State of art Quality metrics to be evolved which can be factored and executed through proper tech and labourers
- Work with SGS and similar companies to create quality frameworks across the value chain.
- Complete technology for on-boarding farmers, providing financing, procurement, warehouse tracking, distribution, and sales – This is a scalable product which has in-built risk management (price volatility, hedging, default payment and other factors in-built)
- Complete technological intervention to map quality and ensure right quality is maintained
- Product based approach to our idea – Tech-Product to start with